At Creative Kids Lab, we’re passionate about finding products that bring joy, creativity, and a little extra sparkle to everyday life — and Sweet Wink fits right in with that mission.
Born from the heart of New York City, Sweet Wink is the brainchild of a dynamic mother-daughter team who know exactly how to celebrate childhood in style. Their brand is all about turning life’s everyday moments — from playdates to parties — into something magical with a collection that’s playful, vibrant, and full of personality.
From the moment we discovered Sweet Wink, we fell in love with their whimsical approach to kidswear. Think soft cotton graphic tees, twirl-worthy tutus, and glittering hair accessories that instantly bring a smile — not just to your child’s face, but to anyone who sees them. Every piece is thoughtfully designed to be both comfortable and celebration-ready, so your little one can run, play, dance, and shine all day long.
What sets Sweet Wink apart is how they capture the joy of those once-in-a-lifetime moments — first birthdays, holiday photos, new baby announcements — while still offering styles you’ll want to reach for every day. Whether it’s a sparkling star tutu for a birthday bash or a festive tee for the next big holiday, each item is made with love and care (and a good dash of glitter!).
We’re proud to bring the Sweet Wink collection to Australian families — because at Creative Kids Lab, we believe in products that celebrate childhood in all its messy, magical, confetti-filled glory.
